Numerous friends of mine who have earned tens of millions of dollars in network marketing have used Internet marketing and recruiting online to build their organization. Yet, some of them are still teaching old-school methods.
Why? Because no matter what evolves, you still want to create engagement offline with your market as well as online when you build your business. On the flip side, it can be completely time consuming.
Let me ask you this: do you want to run endless errands in a day just in hopes to talk to another person so you can prospect them? Do you want to learn several online strategies so you can connect with and recruit more people at one time from the comfort of your home?
I'm not talking about prospecting via social media only, but learning how to market to your audience as well.
What is Internet Marketing?
Internet marketing means using online branding strategies, advertising, Facebook fan pages, video blogging, and email blasts to build your business.
It always perplexed me that many leaders had this belief that Internet recruiting strategies were a “distraction,” given the fact that many of top earners have gone on to build their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call attraction marketing, which focused on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend, because they know, like, and trust you.
Over the years, I had seen many people build successful network marketing businesses using the Internet, but since the majority of the industry still didn’t subscribe to these strategies, most leaders maintained the belief that it can’t be done and referred to it often as a “distraction.”
However, when done correctly network marketing can be done using the internet with a diverse number of online strategies.
I’m going to share with you the top 3 Internet strategies that are actually being used to build network marketing businesses today!
Strategy #1: Social Media Prospecting
This strategy to build your business is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.
Now prospecting on social media is NOT Internet marketing, however it still beats camping out at Walmart.
Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with). Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists. Secondly, you start with local, because it will allow you to eventually meet face to face if you desire to. Given that you have no prior relationship, it’s important to meet for coffee or lunch.
Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them. For example, an interest in Law of Attraction might indicate an interest in you were destined to meet that person, so then they want to build that relationship further with you. An interest in Yoga indicates an interest in health and wellness and that might resonate with your company’s products.
Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach. You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you’re “expanding in the area” and you ask if they are “open to earning extra money?” You see who comments back and you’re sifting for interest. Whatever you do, please don’t be a SPAM BOT. Copy and pasting scripts doesn’t cut it. Please don’t be offended if they don’t respond back.
If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone. You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other! ;-)”
At this point, if they meet with you, hopefully your company or upline have defined a solid process for you to follow here.
If they don’t answer back, there are some different approaches here:
1. I will follow up with a 2nd message 3 days later, if they don’t answer back. It’s a short message simply to see if they a) have you received the 1st message and b) to see if they are interested. Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.
2. The second message, can typically double your results, but this is where most people drop the ball and don't reconnect.
3. A third follow-up message you can leave a message and simply ask "Are you ok?" If you don't hear back at this point, you assume a "No" and move on.
But this is just the tip of the iceberg…
On top of this, there are some really powerful and highly leveraged online prospecting & recruiting strategies I’ve utilized that you can check out here in this FREE Social Media Recruiting Frenzy Guide
Strategy #2: The ‘Mouse Trap’ Method
This process is pretty simple way to build your business, and depending on your personality, may or may not be great for you. This pretty much involves posting your results on social media (i.e. setting the ‘mouse trap’) and waiting for people to express an interest via the comments or private message. (i.e SNAP!!!)
From a “leading with the opportunity” angle, this would involve posting pictures and announcements about your “rags to riches” story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
I’ve seen people whom I know personally deploy this strategy with great success, but I’m a person that is very wary of this approach and I could see you running into compliance or even legal problems, if lots of people in your company are doing this. I personally don’t like this angle because it can piss off your real life friends & family, but I know it can work well too, because let’s face it, most people have a desire for more income.
Leading from the Product angle tho...
Alternatively, with a “leading with the product” angle, the mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting has to do with a personal or customer case study.
This angle will help you build your business, generate more customers and a few of those customers may express an interest in the business, after they fall in love with the product.
We’ve seen this angle run rampant with weight loss challenges & case studies, which still work amazingly well, but can also work with other products, if there is a clear and visible result that was produced from product use. For example, I’ve seen people in travel businesses, post pictures of their luxury vacation/trips and reveal how little they paid for that experience.
Or you can post pictures of yourself running a marathon, triathlon, or whatever, which would not have been possible without certain supplements.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product. Once they express an interest, you follow whatever process you’ve been taught for closing people.
But if “closing” people is not your thing, then there’s my favorite Internet strategy, which I’ve employed in my business for the past 9 years…
Strategy #3: Attraction Marketing
I think we will all look back at the year 2015 as the tipping point for when Internet marketing (i.e. passive online selling & recruiting) was finally legitimized as the force it deserves to be recognized as, in network marketing.
For those of you not familiar with this term, let me take a second to explain. Attraction Marketing is just that, people who come to you instead of vice versa. It means basically people hunt and track you down wanting to know more about what you’re offering rather than you hunting people to build your business.
My mentor Ferny is a master at teaching this.
He has helped thousands of students create 6 and 7 figure incomes through attraction marketing. He also published an e-book called Attraction Marketing Formula that you will want to check out.
The main thing you want to focus on while you build your business is not spamming your News Feed with promotions and product posts.
What Attraction Marketing can do is help you create a truly passive way of making sure you have an inbox full of notifications, letting you know that there are10, 20, 50, or even hundreds of new prospects, interested in learning more about your opportunity or product or mentorship.
Or you can also have an inbox full of notifications of 5 – 10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
Or they would also have an inbox full of notifications of 5 – 10 new DISTRIBUTORS ready to get signed up (or possibly already signed up while you slept), waiting to be led in their new exciting venture.
You see, just about every other type of business in the world is now using proven, passive and scalable online marketing & advertising methods in ADDITION to prospecting and referral based methods.
So why NOT your network marketing or direct sales business? The only reason would be if it wasn’t a REAL business. But you and I know better.
There is a proven way to build your business online and you can learn more about it here. Just like anything else in business, this will take work and study.
But ultimately, enhancing your skill set by moving you into the 21st century as you build your business. Are you ready for this journey?
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